the power of attracting or holding one's attention (because it is unusual or exciting etc.)(n)
Synonyms: interest
interestingness
Hyponyms: charisma
color
colour
news
newsworthiness
personal appeal
personal magnetism
shrillness
topicality
vividness
Hypernyms: power
powerfulness
Examples: they said nothing of great interest
primary colors can add interest to a room
Antonyms: uninterestingness